"Financial freedom begins with financial literacy."
My mission is to empower people to take ownership of their financial lives by giving them the knowledge, tools, and clarity to make confident decisions in an increasingly complex economy.
Through practical, real-world education, I aim to reduce financial stress, expand opportunity, and help individuals build lasting independence, resilience, and long-term optionality.
Financial literacy isn't about getting everything right — it's about having clarity, confidence, and control over your future.
Sergio was recently featured on Business Insider. Check out the article!
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Educational content only. Nothing on The Trading Desk is financial advice.
Nobody opens a brokerage account hoping to be bored. But after three decades in the markets, here's what I've learned: for a beginner, boring may be exactly what builds wealth.
You don't need $100,000 or the next hot stock to start investing. You need $1,000, a plan and the discipline to stick with it. Here's exactly how I'd put a first $1,000 to work.
Most beginners don't lose money because they don't know enough about the market. They lose it to emotional decisions. Here are the five mistakes I see over and over, and how to avoid them.
Bitcoin has surged more than 20% in a week, ETF inflows are back, and BTC has reclaimed its 200-day moving average. Is the crypto winter finally over? Maybe, but after decades of trading I'm not chasing a 20% move. Here's my DCA-since-2020 approach and what I need to see before calling a new bull market.
Two years ago I opened a Robinhood account with $1,000. It's now worth $21,864.10, up 247.90% year to date. But the real story isn't the return, it's risk and drawdown management, and why keeping your losses small is what lets the winners compound.
A sell-off in Korea's memory-chip giants dragged Nvidia, AMD, and Micron lower and revived fears that the AI trade is over. Sergio Avedian explains why semiconductor corrections have historically rewarded patient, long-term investors.
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